iGaming SEO Specialist

We have an exciting opportunity for an iGaming SEO Specialist to join our fast-growing client.

MFK Recruitment has successfully recruited 3 individuals to this exciting company in the past 12 months, all 3 candidates are really enjoying their roles!

The company is based in Stoke-On-Trent. Hybrid working is in play, the successful SEO Specialist will be required in the office once every 2-3 weeks. 

We are searching for an iGaming SEO Specialist. The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets.

The SEO specialist will be responsible for optimising and growing a portfolio of web assets. This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.

We are looking for someone with a strong technical background in search engine optimisation. The role requires a comprehensive understanding of onsite and offsite ranking factors.

The SEO specialist should be comfortable configuring WordPress websites, adding new content, and updating existing content.

The ideal candidate must demonstrate strong organisational and communication skills as these are key to the successful execution of their duties.

iGaming SEO Specialist – Responsibilities:

• Track, report and analyse website performance of ongoing campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimise copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyse competitors
• Work with the development team to ensure SEO best practices are correctly implemented
• Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords.
• Manage projects utilising internal and external resources

iGaming SEO Specialist – Requirements:

• Proven iGaming SEO experience (Sports)
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, AHREFS, Majestic SEO)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO
• Experience registering and setting up websites

iGaming SEO Specialist - Advantageous:

• Experience working in highly competitive SERPs
• Execution of personal projects in the SEO space